Shopify B2B Growth Case Study
Atlantic Restaurant Equipment
Project Overview
- Client: Atlantic Restaurant Equipment
- Location: Kearny, NJ
- Industry: Commercial Kitchen Supplies, Commercial Refrigerator, Walk in coolers
- Platform: Shopify Plus
- Services: B2B SEO, PPC, Migration
The Challenge
Based in Kearny, NJ, Atlantic Restaurant Equipment is a staple for local food businesses. However, their digital presence was limited. They faced challenges with an outdated legacy platform that couldn't handle complex B2B shipping rules or bulk pricing. They needed a modern solution to serve their loyal Kearny customer base online while expanding their reach to the entire Tri-State area and beyond.
Strategy & Implementation
We executed a strategic migration to Shopify Plus, focusing on B2B functionality and hyper-local SEO dominance in the New Jersey market.
1. Shopify Plus B2B Setup
We leveraged Shopify Plus to build a robust B2B portal:
- Wholesale Pricing: Automated tiered pricing for restaurant owners.
- Freight Shipping: Integrated custom shipping calculators for heavy equipment like commercial ovens.
- Tax Exemptions: Streamlined the checkout process for tax-exempt business purchases.
2. Local SEO Domination
We focused on capturing the local market in Kearny and surrounding NJ areas:
- Local Keywords: Optimized for "restaurant supply Kearny", "commercial kitchen equipment NJ".
- Google Business Profile: Optimized their listing to drive foot traffic to their Kearny showroom.
- Content: Created guides on "Opening a Restaurant in NJ" to attract local entrepreneurs.
3. High-Intent PPC
We launched targeted ad campaigns for high-value equipment:
- Google Shopping: Showcased inventory with competitive pricing to local searchers.
- Urgency Ads: Targeted keywords related to equipment repair and replacement for immediate capture.
The Results
The digital transformation enabled Atlantic Restaurant Equipment to streamline operations and significantly grow their B2B revenue.